Marketing is the process of formulating integrated communications that aims to provide information about goods or services in connection with satisfying human needs and desires.
Marketing begins with the fulfillment of human needs which then grow into human desire. For example, a human being needs water to meet the needs of her thirst. If there is a thirst for a glass of water then the need will be met. But man does not just want to meet her needs but also wants to fulfill her desire is for example a glass of water that Aqua Net brands and portability. So this man chose Aqua bottles that suit their needs in accordance with the thirst and desire that is also easy to carry.
Process in fulfilling the needs and desires of human beings which is the marketing concept. Starting from the fulfillment of the product (product), pricing (a price), freight (place), and promoting goods (promotion). Someone who works in marketing called marketers. These marketers should have knowledge in marketing concepts and principles so that marketing activities can be matched with the needs and desires of humans, especially the targeted consumer.
Marketing Mix
Marketing mix are four components of marketing 4P
• Product (product)
• Price (price)
• Place (places, including distribution)
• Promotion (promotion)
Economists view of marketing is to create time, place where the product is needed or desired and then deliver these products to satisfy consumer needs (marketing concept).
4P classic marketing methods such as above apply also to Internet marketing, even in the internet marketing done by many other methods are very difficult to implement outside of the internet world.
Sabtu, 17 April 2010
Step Decision-Making
Basic pattern of thinking in the context of the organization include:
(1) assessment of the situation (situational Approach): to deal with the question "what happened?".
(2) Analysis of the problem (Problem Analysis): from the paradigm of causation.
(3) Analysis of the decision (Decision Analysis): based on patterns of thinking to take a choice.
(4) Analysis of potential problems (Potential Problem Analysis): based on the attention of future events, which may and can happen.
MLP formulation of the decision-making lies in accordance with various alternative measures which are in focus and the selection of appropriate alternatives. The decision made after the evaluation / assessment of their effectiveness in achieving the desired MLP decision makers.
In decision-making there are several important factors, namely:
a.)Physical
Based on the body's natural flavor, such as discomfort, or pleasure. There is a tendency to avoid behaviors that cause resentment, instead choosing behavior that gives pleasure.
b.)Emotional
PD based on feelings or attitudes. People will react to a subjective situation.
c.)Rational
Based on the knowledge of people get information, understand the situation and its consequences.
d.)Practical
Based on individual skill and ability execute. Someone will assess the potential of self and confidence in himself through its ability to act.
e.)Interpersonal
Based on the influence of existing social networks. The relationship between one man another keorang can affect individual action.
f.)Structural
Based on the scope of social, economic and political. Environment may give results that support or criticize a particular behavior.
(1) assessment of the situation (situational Approach): to deal with the question "what happened?".
(2) Analysis of the problem (Problem Analysis): from the paradigm of causation.
(3) Analysis of the decision (Decision Analysis): based on patterns of thinking to take a choice.
(4) Analysis of potential problems (Potential Problem Analysis): based on the attention of future events, which may and can happen.
MLP formulation of the decision-making lies in accordance with various alternative measures which are in focus and the selection of appropriate alternatives. The decision made after the evaluation / assessment of their effectiveness in achieving the desired MLP decision makers.
In decision-making there are several important factors, namely:
a.)Physical
Based on the body's natural flavor, such as discomfort, or pleasure. There is a tendency to avoid behaviors that cause resentment, instead choosing behavior that gives pleasure.
b.)Emotional
PD based on feelings or attitudes. People will react to a subjective situation.
c.)Rational
Based on the knowledge of people get information, understand the situation and its consequences.
d.)Practical
Based on individual skill and ability execute. Someone will assess the potential of self and confidence in himself through its ability to act.
e.)Interpersonal
Based on the influence of existing social networks. The relationship between one man another keorang can affect individual action.
f.)Structural
Based on the scope of social, economic and political. Environment may give results that support or criticize a particular behavior.
COMPOUND SENTENCE
A compound sentence contains two or more independent clauses (or simple sentences) joined by coordinating conjunctions like "and", "but", and "or." The independent clauses are joined in one of the following waysto indicate that they form one sentence.
Example:
• The wisdom of our ancestors is in the simile; and my unhallowed hands shall not disturb it, or the Country's done for.
• This must be distinctly understood, or nothing wonderful can come of the story.
• Sometimes people new to the business called Scrooge Scrooge, and sometimes Marley, but he answered to both names.
A compound sentence is especially effective when use to create a sense of balance or contrast between two (or more) equally important pieces of information:
He carried his own low temperature always about with him; he iced his office in the dog-days; and didn't thaw it one degree at Christmas. (Note: a semi-colon takes the place of the conjunction and in this sentence.)
Example:
• The wisdom of our ancestors is in the simile; and my unhallowed hands shall not disturb it, or the Country's done for.
• This must be distinctly understood, or nothing wonderful can come of the story.
• Sometimes people new to the business called Scrooge Scrooge, and sometimes Marley, but he answered to both names.
A compound sentence is especially effective when use to create a sense of balance or contrast between two (or more) equally important pieces of information:
He carried his own low temperature always about with him; he iced his office in the dog-days; and didn't thaw it one degree at Christmas. (Note: a semi-colon takes the place of the conjunction and in this sentence.)
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